Vitamin B3 to the Rescue! Niacinamide is a form vitamin B3 (known as Niacin) with multiple benefits for your skin. Niacin is found in cells where it plays an important role in cellular energy production. Because our body does not produce an important amount of vitamin B3 it needs to come from food or external serums (in the case of the skin). Niacinamide Serum can help promote the fading of acne and dark spots on the skin. The British Journal of Dermatology concludes one of its articles by saying that “niacinamide is an effective skin lightening compound”. For Healthy and Moisturized Skin Your skin texture will look healthy and stay moisturized longer as Niacinamide is also known to prevent skin from losing water content, stimulate micro-circulation, and strengthen the outer layer of skin. Made from the combination of Vitamin B3, avocado oil, organic aloe, and Hyaluronic acid, it is a very light serum that absorbs quickly into the skin. It is easy to use and not greasy.